SAB World of Beer

One of South Africa’s top tourist attractions, SAB World of Beer offers guests a unique and interesting look into beer, covering its African and European history, the brewing process, and its economic and social impact on society throughout history.



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One of South Africa’s top tourist attractions, SAB World of Beer offers guests a unique and interesting look into beer, covering its African and European history, the brewing process, and its economic and social impact on society throughout history.

Knowledgeable tour guides take guests through this interesting, educational and interactive tour, with beer tastings and pairings also available to guests. School tours, team building exercises and conference/meetings can all be held at this well-known establishment.

Enjoy a unique and highly interesting day at SAB World of Beer, tasting and touring to your heart’s delight. Former President Nelson Mandela officially opened the centre, delivering a memorable speech that summed up the importance of what is now called the SAB World of Beer:

“This centre will also help to remind us of a history we neglect at our peril. Inevitably, a product as integral to the culture and economy of a society as is yours, traces in its own history, the history of its society.

“People will also be reminded that, for all their hole-in-the-wall status, shebeens played an influential role in our cultural development, particularly in music and writing. This is where many of our top artists honed their talents.

“But in addition to its instructive lessons, the centre will without doubt help promote tourism in this area and in Johannesburg as a whole. It is, therefore, a valuable addition to the economic assets of Gauteng province.”

The SAB World of Beer today:

Now, more than 20 years since its doors first opened, the SAB World of Beer includes a tour that has been developed and perfected to give visitors insight into the history and culture of beer: from its ancient origins, to its African and European heritage, and its role in South Africa’s story, past, present and future. The staff provide detailed information on the brewing process and encourage you to sample raw barley and hops and to ask questions along the way.

You are also invited to experience the beer tasting, which is sure to teach you a thing or two about the subtleties of beer, or enjoy the monthly five-course beer-pairing lunches, which will delight your senses of taste and smell alike.

Take a tour of the SAB World of Beer, and you’ll quickly discover why it has twice been named the number one tourist attraction in South Africa. This intriguing, entertaining and interactive journey explores the rich history of beer, uncovering the important role it has played culturally, socially and economically across space and time.

Beer tours:

The SAB World of Beer’s guided tours take you back in time to the origins of beer and through the rich history of the South African beer industry. This multi-sensory, fun and interactive beer experience is a liquid adventure like no other. With priceless memorabilia and a fully recreated historical pub, there’s nowhere else that you can experience beer the truly South African way.


Adults R127.00

Pensioners R117.00

Students (Student card required) R117.00

Children (up to17 years) R 46.00

Red Bus R122.00

Pub-Lunch entrance fee R 51.00

Beer Tasting R117.00

Tour & Tasting Package R197.00

Evening Tour R170.00

Included in the rate (excepting for children) is the following:

Tour guide; One half-way beer; Souvenir glass; two drink vouchers redeemable in the Taproom; Bar snacks (Simba chips and peanuts); School tours are available at R46.00 per learner. Booking is essential.

Hours: The SAB World of Beer is open seven days a week from 10am until 6pm. The last tour is at 5pm, except for Sundays and Mondays, when the last tour is at 4pm.

Tours are run every hour on the hour and bookings are essential.

If you would like to combine your tour with a beer tasting, please note that the last tour and tasting is at 3pm every day.

Open on public holidays.

You may think you’re able to tell your favourite beer from the rest, but you could well be caught out at the World of Beer’s beer tastings. Whether you consider yourself a beer connoisseur or if you’re not much of a beer drinker at all, our experienced team will guide you through an informative, fun-filled tasting that explores the many complex flavours and aromas of beer and divulges secrets about their specific brewing processes.

Not only will you get to taste SAB’s five power brands – Castle Lager, Castle Lite, Black Label, Hansa Pilsener and Castle Milk Stout – but SAB World of Beer will also throw in one international brand to keep you on your toes. You may even find that the tasting changes your mind about what you always thought was your favourite brand.

Although you don’t have to be part of a group to take part in the beer tastings, they are ideal for team-building events, bachelor parties and birthday celebrations.

Beer Pairing:

Once a month on a Saturday, the World of Beer hosts a beer-pairing lunch. This event is almost unprecedented in an industry overly preoccupied with wine and whiskey pairings, but not with exploring and creating meals that deliberately complement the multitude of flavours found in beer. Since we introduced this offering in 2015, our beer pairings have become massively popular, attracting both newcomers and returning patrons alike.

As a grain-based beverage, beer lends itself naturally to being paired with food, and even seasoned beer drinkers will be delighted by the artistic fusion of each course.

The beer-pairing lunches comprise five courses, each of which has been carefully crafted to pair with a specific SAB brand. Menus change each month, with each one offering ever more creative and delectable gastronomic delights. Guests are guided through the pairing process by an industry expert, who draws attention to the mouthfeel, flavour and aroma of each beer and how it accompanies and enhances the flavours and textures of the food.

Advance bookings are required.

The World of Beer is also a unique conference venue, boasting first-class facilities designed to suit your every need. All rooms are easily accessible, well equipped and available at competitive rates.

The World of Beer’s first-class conference venues can accommodate any manner of functions, from corporate meetings and breakaways to private and sophisticated black-tie events.

The facilities are designed to suit guests’ every need, and all rooms are easily accessible, well equipped and available at competitive rates.

Conference delegates also have the rare opportunity of mixing business with pleasure, and it is strongly recommended combining your meeting or conference with one of the many special offerings: beer tour, beer tastings or beer pairings.

Alternatively, the Tap Room is the perfect place to end the day. With its delectable menu and expansive views over Newtown, it demands rest and relaxation.

There are a number of packages available to suit every budget. Whether you’ll be with SAB for an entire weekend, or are only spending half a day, the team will ensure you get the most out of your World of Beer conference experience.

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